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15 Reasons B2B Content Marketing Fails – #13 Not using the right seo strategy

SEOFirst off, I am not an SEO expert by any means. I believe the best way to get a better SEO strategy is to type the phrase “best SEO strategy” into Google, and read those pages. Having said that, here are some SEO ideas from the experts.

Over the years, Google has changed its SEO algorithm so that it matches more of what people search for, than a page stuffed with keywords. Don’t get me wrong, a keyword strategy is still important, but what is more important is that your page matches what people are searching for.

So what do people search for? And how can you easily put that on your webpage. According to Marcus Sheridan, the Sales Lion, there are five main topics people search on, because these are the topics they care about;

  • Cost/price questions
  • Problems/issues questions
  • Versus/comparison questions
  • Review-based questions
  • Best-of questions

You still need to tell people about your business, and what you do, but these are great blog topics. You should be able to come up with 25 to 50 specific topics on each of these general topics, and that will help you with your on-page SEO strategy.

Here is a good example of a well laid out web page for SEO, from MOZ.

seo strategy

So you follow a good SEO strategy, the purpose (keywords) of any web page should be stated in the following areas.

• Title tag – ensure that the main keyword is here.
• URL – ensure that the main keyword is here. not a number or a bunch of random letters
• Content of page – a good SEO strategy is to put related keywords throughout your content – See graphic above
• Image alt text – in every image, there is a place for alternative (labelled ALT) text, so the search engine can understand what the image is about. Make sure you fill this in for all images.

 

 

 

Moz has suggested that an ideally optimized page for SEO should have all of these elements in it.

• Be hyper-relevant to a specific topic (usually a product or single object)

  • Include subject in title tag
  • Include subject in URL
  • Include subject in image alt text
  • Specify subject several times throughout text content

• Provide unique content about a given subject
• Link back to its category page
• Link back to its subcategory page (If applicable)
• Link back to its homepage (normally accomplished with an image link showing the website logo on the top left of a page)

As you can see, it is necessary for your SEO strategy to include the above elements, so that your website will be found by the search engines when someone searches for the content you provide.

Here are some related tools you can also use.

SEO Advice: Writing useful articles that readers will love
Matt Cutts, head of Google’s Webspam team shares his thoughts on good content.
Google-friendly sites
Google’s official documentation on building Google-friendly websites.

Ian DaintyKind regards,
Ian Dainty
Author of the Forthcoming Book – B2B Marketing – The New Paradigm
Ian Dainty’s Email

One response to “15 Reasons B2B Content Marketing Fails – #13 Not using the right seo strategy”

  1. […] article originally appeared on Maximize Business Marketing and has been republished with […]

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