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Why B2B marketing is more important than sales, for B2B Lead Generation.

B2B MarketingI believe that B2B marketing is more important than sales in today’s B2B business and online world. And I say this, as a sales veteran, with over 30 years, of my 40 business years, in sales.

There has been a paradigm shift in the way we sell and market today, especially in B2B. Because over 80% of B2B companies find your company, before you even know they are looking, your marketing needs to be exceptionally strong, to grow and even survive. In many instances, it has to be stronger than your sales group.

Watch today’s video to see why marketing is so important in today’s B2B business world.

Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.

Be sure to “like” this video so your friends and colleagues can see it and follow the videos.

Please leave your comments about this video below.

Ian DaintyKind regards,
Ian Dainty
Author of the Forthcoming Book – B2B Marketing – The New Paradigm
Ian Dainty’s Email

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