15 Reasons B2B Content Marketing Fails #12 – Because B2B marketing is so difficult

B2B content marketing has become the new method for letting people know about your business and your products and services. The way b2b marketing was done in the past, making […]

15 Reasons B2B Content Marketing Fails – #11 Not Using Analytics

Another reason B2B content marketing fails is because you are not using analytics to measure your marketing. I am not an analytics expert, by any means, but if you are […]

If your eyes are the window to your soul, what is the window to your B2B business?

It is difficult to find out who originally stated this quote, but it certainly is true. A friend of mine related the following story to me, the other day, about […]

15 Reasons B2B Content Marketing Fails – #10 Focusing too much on tweets, likes and comments

Because promoting B2B content marketing is more or less a social media exercise, too many people focus on how many social mentions such as tweets, likes and comments they are […]

15 Reasons B2B Content Marketing Fails – #9 Not promoting your content

Three of the biggest B2B content marketing mistakes are; 1. Not producing ENOUGH content, 2. Not producing the RIGHT content, 3. Not PROMOTING your content. Once you have finally decided […]

15 Reasons B2B Content Marketing Fails – #8 Not Using Video and Audio

Not only should you be writing articles for your B2B content marketing, but there are other media types you could be using too. The two best other media types are […]

15 Reasons B2B Content Marketing Fails – #7 Not being BOLD enough!

Writing B2B content for your audience can be daunting enough, but trying to be bold too! You are probably saying, “Give me a break”. It is hard enough trying to […]

15 Reasons B2B Content Marketing Fails – #6 Not understanding your main goal – getting more customers!

There are many B2B marketing agencies, and even your own in-house marketing department, who will promise you more likes, clicks, comments, better content, SEO, etc. But, are these your real […]

15 Reasons B2B Content Marketing Fails – #5 Expecting Instant Results

We seem to live in an instant gratification world. And yet that isn’t the real world. You can get instant gratification if you want something simple, like an ice cream […]

15 Reasons B2B content marketing fails – #4 Not involving everyone who could contribute.

Engaging B2B content marketing is content that your target audience wants to read, watch or listen to, that helps them get closer to their goals. It is content that shows […]

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