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15 Reasons B2B content marketing fails – #4 Not involving everyone who could contribute.

Engaging B2B content marketing is content that your target audience wants to read, watch or listen to, that helps them get closer to their goals. It is content that shows […]

15 Reasons B2B Content Marketing Fails #3 – Not making audience relevant content.

What is all this fuss about content marketing? You already have a website, showing everything you sell. Why do you have to keep adding to it? You can no longer […]

15 Reasons B2B Content Marketing Fails – #2 – Thinking you can’t do it

Thinking you can’t do content marketing, because you’re not very good at writing. One of the biggest problems, most people have in starting out, is that they believe they can’t […]

15 Reasons B2B Content Marketing Fails – #1 – No Strategy

What is all this fuss about content marketing? You already have a website, showing everything you sell. Why do you have to keep adding to it? Well, as you know, […]

Inbound Marketing is an absurd term!

The way inbound marketing is used is absurd to me. To think that someone will come to your business, out of nowhere, is crazy. There must be something that brings […]

A special Christmas message for You!

Because this is Christmas time, and 2016 is almost over, we all reflect on the past year, and we look ahead to 2017. For your reflection, I have put together […]

What percentage of revenue should B2B companies spend on marketing and sales?

This is this is the third video in the series, and also a great question, and one that many B2B companies struggle with. Please watch the video below, or you […]

Why do you need a B2B marketing plan?

Every company needs a strategic business marketing plan. If your company does not have one, then you need to ensure that your business marketing plan gets started right away, and […]

What do your vacation and your business have in common….hopefully?

If you said nothing, then perhaps you’re not doing either one right! Remember the last time you finally got a vacation, and you couldn’t wait to go there. If you’re […]

McKinsey report shows many B2B companies talk past their customers.

McKinsey’s research found that B2B business customers, like consumers, engage with companies through search, online communities, and Web-based video, so these are potentially powerful tools for delivering B2B brand messages […]

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