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WHAT DOES YOUR IDEAL CLIENT COMPANY LOOK LIKE?

In order to compete in today’s connected world, you need to very focused on what your ideal client company looks like. I have produced a short (4:02 min) video for […]

Getting into the ‘C’ suite.

Are you stuck with trying to please gatekeepers or procurement about price? Are you having trouble getting past gatekeepers because you aren’t sure how to go around and above them? […]

Are your b2b goals bold enough?

In order to achieve something, we must set goals. Otherwise we don’t know where we are going. Goals are a very important part of your marketing plan that we discussed […]

B2B Marketing Plan – Why You Need One – Especially for 2017

Because of the volatility of our our world these days, every B2B company needs a Strategic B2B Marketing Plan every year. And it should be reviewed at least every quarter, […]

B2B Sales Coaching – Does it Really Work?

The Sales Guru Fails!   I remember it like it was yesterday. Don’t we always? It was the fall of 1977. I was a salesman for IBM, and I had […]

Why a B2B CXO Buys.

In order to become successful at B2B sales and marketing, you need to eventually get into the ‘C’ suite. You need to be selling to the best B2B CXO for […]

How to Get Your Ideal Clients Today.

Do you want more growth, especially with your ideal clients? Of course you do. Then DO THIS first.       Most research shows that the most important goal, stated by […]

Brexit, NAFTA & Your Company – What They All May Have In Common

As you know, the UK (Britain) has just voted to exit the European Union, aka Brexit. Donald Trump wants to cancel the North American Free Trade Agreement, aka NAFTA, if […]

Brexit And Your Company – What Happens Now?

As I’m sure you are aware, the United Kingdom has voted in favour of Brexit. What effect could Brexit have on your business? Brexit means that there will be a […]

Your B2B Value Proposition Magic .

Have you ever used your company’s B2B value proposition on a prospect, and been told that they don’t have that problem? Or even worse; got a blank stare? Even though […]