Are you having trouble getting to the Decision Maker in your accounts? And even if you get to see him/her, are you getting any further than the first meeting? Do […]
In order to compete in today’s connected world, you need to very focused on what your ideal client company looks like. I have produced a short (4:02 min) video for […]
Are you stuck with trying to please gatekeepers or procurement about price? Are you having trouble getting past gatekeepers because you aren’t sure how to go around and above them? […]
In order to achieve something, we must set goals. Otherwise we don’t know where we are going. Goals are a very important part of your marketing plan that we discussed […]
Because of the volatility of our our world these days, every B2B company needs a Strategic B2B Marketing Plan every year. And it should be reviewed at least every quarter, […]
The Sales Guru Fails! I remember it like it was yesterday. Don’t we always? It was the fall of 1977. I was a salesman for IBM, and I had […]
Do you want more growth, especially with your ideal clients? Of course you do. Then DO THIS first. Most research shows that the most important goal, stated by […]
As you know, the UK (Britain) has just voted to exit the European Union, aka Brexit. Donald Trump wants to cancel the North American Free Trade Agreement, aka NAFTA, if […]
As I’m sure you are aware, the United Kingdom has voted in favour of Brexit. What effect could Brexit have on your business? Brexit means that there will be a […]
