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If your eyes are the window to your soul, what is the window to your B2B business?

window to websiteIt is difficult to find out who originally stated this quote, but it certainly is true.

A friend of mine related the following story to me, the other day, about this very subject.

My friend was out with his six year old grandson a few days ago. My friend needed a haircut, and he decided to stop at his barber’s shop and get one.

He has been going to the same barber for over 35 years, but the barber had never met my friend’s grandson.

So my friend introduced his grandson to Nat, his barber, and they had a nice chat while my friend got his haircut. Nat has his own grandkids and is also a very nice man.

Afterward, as they walked back to the car, my friend’s grandson said to him, “Grandpa, I really liked Nat, he smiled through his eyes.”

His grandson had a wonderful perception on life, and yet he is only six years old.

But it gets to the question, when you talk with someone, where do you look? Into his/her eyes – right?

You want to see what they are saying, but also how they are saying it. You want the facts as well as the emotion. So you look into their eyes, and it gives you that information.

Which gets me back to my original question; what is the window into your business?

The real window is the people that work for your company. But how does a visitor get to the soul of your company, before they meet anyone?

They look at your website!

Your website is the window to your business.

So how does your website present your business to your potential clients? People that may want to buy from you?

When I visit a lot of B2B websites, they are from the dark ages of the last decade.

Most of them still do not have the year 2014 on their websites. Many are dated 2009 or even earlier.

But your company’s website is the window to your business. And all research shows that at least 80% of B2B buyers search for products and services that you sell, before you even know they are looking.

And when they do their search, Google sends them to YOUR COMPANY’s WEBSITE – hopefully.

There are ten website factors that make up a modern website. I have produced a white paper on what those ten factors are.

If you are interested, you can download a free copy here.

It is imperative that you have a modern website for your business. Ensure that your company’s website is up-to-date, or you are losing a lot of business.

But the most important thing you can do is download the white paper, and then measure your website for the ten factors.

Ian DaintyKind regards,
Ian Dainty
Author of the Forthcoming Book – B2B Marketing – The New Paradigm
Ian Dainty’s Email

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