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There has been a paradigm shift in the way we sell and market today, especially in B2B. Because all B2B companies do a search to understand which company may have the best solution for them, your marketing needs to be exceptionally strong, to grow and even survive. In many instances, it has to be stronger than your sales group.
Watch today’s video to see why marketing is so important in today’s B2B business world, in fact possibly more important than sales.
I also discuss why you need to be proactive in contacting potential clients before they reach out to you, and how best to be proactive.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online and offline marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you in their search. So an Internet marketing strategy is imperative to your company’s sales success.
If you want to start growing your business to another level, please contact me through email in my signature below.
In order to develop the best content marketing strategy, I have written a short eBook for you. You can get your free copy here. 15 Reasons B2B Content Marketing Fails.
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Ian Dainty’s Email
Author of the Book – Grow Your B2B Business With Strategic Account Management
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