The most critical business issues facing companies today.

business issuesI recently did some research on what are the most critical business issues facing companies in today’s very unpredictable marketplace and world.

Here is a list of some of the business issues my research revealed. I’m sure you will recognize some of them as your own issues. And I’m also sure you have a few more that aren’t listed.

• Integrity.
• Cash, Borrowing, and Resource Management.
• Increased selection and competition.
• Marketing and Customer Loyalty.
• Uncertainty.
• Problem Solving and Risk Management.
• Finding the right staff.
• Uncertainty
• Globalization
• Innovation
• Government Policy & Regulation
• Technology
• Diversity
• Complexity
• Information Overload
• Supply Chains
• Strategic Thinking & Problem Solving

There are two issues I believe are down played too much, in order to become a successful business.

Two Important Business Issues

These two important business issues are;
• Marketing and Customer Loyalty.
• Finding the right staff.

Having owned three B2B businesses, including my current one, and although the additional issues are important, these two issues can help you overcome many of the other issues listed above.

Obviously these two business issues won’t overcome such problems as Government Policy & Regulation or possibly even Globalization.

However, they can help you overcome many of the other issues, because many of them are internal issues, and some can be solved with more revenue and profits.

When the word marketing is used in a universal sense above, it always includes sales, and most times customer service too.

By using the right sales and marketing systems can help you can overcome such issues as,
• Cash, Borrowing, and Resource Management.
• Uncertainty.
• Integrity
• Problem Solving and Risk Management.
• Innovation
• Technology
• Complexity
• Etc.

Where to Start

I believe the best place to start your growth, in revenue and profits, is with your current clients.

Since you have already built a degree of trust with your current clients; by conducting analytics, research, and client interviews, you will then know who are the best prospects to go after for your company’s growth success.

Moreover, by growing many of your current clients into “named accounts” and then into “Strategic Accounts”, this will help you overcome the issue of Customer Loyalty.

Also, it is much, much easier to grow your current clients, even if you only have one product or service you offer right now.

And marketing, sales and client services all need to be integrated and run under one umbrella to maximize your business results.

I show you how to do this with my marketing and sales system.

A good place to start is by reading my new eBook on Strategic Account Management, which you can download for free here. Strategic Account Management (24 pages)

In my next article I’ll look closely at how to find the right staff, especially how to hire the best B2B sales people.

If you want to overcome the issues you are having, in driving your revenues higher, please contact me through my contact information in my signature below.
Ian DaintyKind regards,
Ian Dainty
Ian Dainty’s Email
Author of the Book – Grow Your B2B Business With Strategic Account Management

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