If I could show you the best and easiest way to build your B2B business, would you be interested?
I hoped you would be.
I’ve received many questions lately about how to get more and better leads.
And I always respond with the same answer, based on Stephen Covey’s best seller – The 7 Habits of Highly Effective People; where one of the seven habits is “Understand before being Understood”.
What I mean by this is – know your current clients before going after new clients. This is a two-fold method of getting new business.
1. Always try and build more business with your current clients first, because they’ve already bought from you, and therefore you have built a certain level of trust with them.
2. Understand thoroughly how and why your current clients bought from you, so now you know who your best prospects will be, when going after new clients.
You need to build trust before anyone will buy from you.
I also believe that you should take your current clients to the highest level you can first, because you can then create a business where some, or many, of your clients will become strategic to your business.
More importantly, you will become strategic to their business.
And once that happens, you become an integral part of their senior team, and therefore almost impossible to replace.
So how do you do this; how does your company become a Strategic Partner to some of your clients?
I have written a short eBook on exactly why you should do this, and how it can be done.
And since we haven’t done business before, this will also give a better understanding of my credentials, and how we could work together to build your business.
You can download the book here for free – Strategic Account Management.
Thanks, enjoy the book, and please let me know your feedback about building your business through Strategic Account Management.
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