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15 Reasons B2B Content Marketing Fails – #9 Not promoting your content

b2b content marketing promotionThree of the biggest B2B content marketing mistakes are;
1. Not producing ENOUGH content,
2. Not producing the RIGHT content,
3. Not PROMOTING your content.

Once you have finally decided how important it is to produce content for your audience, you then need to promote that content. So how do you promote it?

Well, there are a number of methods available to you.

The first method you need to use is putting links in your blog post or eBook to other posts on your blog. This keeps people on your blog, and lets them read other information you have about that subject. You will notice that I have four links at the bottom of this blog pointing to related content articles.

The obvious methods for promoting your B2B content is on social media. You should be promoting your content on Twitter, LinkedIn, Google+, possibly Facebook, and if it is a Powerpoint video, you should also promote the slide presentation on Slideshare.

Of course all Powerpoint videos should be put up on YouTube, as suggested in my last post.

You can also post your articles on article directories. See the top 50 here – 50 Article Directories I have used Ezine Articles for a number of years with some good success and exposure.

One of the other important ways to promote your article is by guest blogging. Guest blogging is getting someone else, who has a popular website, to post your blog post also.

Or you can write a brand new post and get them to post it. If it is a popular post, you will get a number of comments and also retweets and reposts on other platforms like LinkedIn.

I have found that a good way to promote my blog post on LinkedIn is to put the heading of my blog in the form of a question. Then, share that question in the updates section of your LinkedIn home page.

Also, ask the question, in the discussion areas of each of the groups you belong to. That way you receive comments about your post.

You can also go to different online forums and pose your blog post question there.

The key, for promoting your bog, is to use your imagination, and all of the online platforms you can think of.

Keep in mind that over 80% of people, who want your products and services, search online before you even know they are looking. You need to find a way to reach these people. You do it through content. And then you need to promote that content.

Ian DaintyKind regards,
Ian Dainty
Author of the Forthcoming Book – B2B Marketing – The New Paradigm
Ian Dainty’s Email

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  • Ben Green says:

    Great post Ian, this is one of the main ideas behind Oktopost. Enabling marketing to properly promote their content, and then track and engage with prospects through social media.

    I’d love to hear your thoughts on our platform.

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