There has been a paradigm shift in the way we sell and market today, especially in B2B. Because over 80% of B2B companies find your company, before you even know they are looking, your marketing needs to be exceptionally strong, to grow and even survive. In many instances, it has to be stronger than your sales group.
Watch today’s video to see why marketing is so important in today’s B2B business world.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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