Another reason B2B content marketing fails is because you are not using analytics to measure your marketing. I am not an analytics expert, by any means, but if you are […]
It is difficult to find out who originally stated this quote, but it certainly is true. A friend of mine related the following story to me, the other day, about […]
Because promoting B2B content marketing is more or less a social media exercise, too many people focus on how many social mentions such as tweets, likes and comments they are […]
Three of the biggest B2B content marketing mistakes are; 1. Not producing ENOUGH content, 2. Not producing the RIGHT content, 3. Not PROMOTING your content. Once you have finally decided […]
Not only should you be writing articles for your B2B content marketing, but there are other media types you could be using too. The two best other media types are […]
Writing B2B content for your audience can be daunting enough, but trying to be bold too! You are probably saying, “Give me a break”. It is hard enough trying to […]
There are many B2B marketing agencies, and even your own in-house marketing department, who will promise you more likes, clicks, comments, better content, SEO, etc. But, are these your real […]
We seem to live in an instant gratification world. And yet that isn’t the real world. You can get instant gratification if you want something simple, like an ice cream […]
Engaging B2B content marketing is content that your target audience wants to read, watch or listen to, that helps them get closer to their goals. It is content that shows […]
What is all this fuss about content marketing? You already have a website, showing everything you sell. Why do you have to keep adding to it? You can no longer […]
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