This Corona virus (covid-19) has obviously disrupted how most people must now work. However, it gives you a chance to spend more time with your kids and spouse,
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- Category: B2B Marketing
B2B Pricing – Please don’t do this.
I was reading through one of my emails last week, and came across an email from a person who aggregates articles, because one of my articles was on
Many pundits are predicting a recession. Are you ready?
Many economic and financial pundits are predicting a recession will occur in the next 12 to 18 months. Predictions run from mild, to worse than the Great Depression
A major issue solved in B2B selling and marketing.
Here’s the problem. Sophisticated B2B clients pervade the market. B2B Sales teams have long felt the pinch of heightened competition and price wars, but the rapid rise of
What do Hockey Fights and B2B Marketing Have in Common?
I’m writing this article during one of the longest heat waves, my home city Toronto, Canada is in the midst of right now. But hockey is on the
People Skills vs Tech Skills – Are people losing their ability to communicate?
People Skills vs Tech Skills. Are people losing their ability communicate? If you’re like me, you believe that too many people are losing the ability to communicate face
How Much Should Your B2B Company Spend on Marketing & Sales?
Please watch the video below to see how much your B2B company should spend on marketing & sales. Please contact me, through my email below, if you
How & Why B2B CEO’s Buy.
I am running a free webinar, How & Why B2B CEO’s Buy, on Thursday June 21 at noon EDT. This webinar is for anyone who wants to get
The ultimate question you need to ask all of your clients.
There is an ultimate question you should be asking all of your clients at least once per year. An Astonishing Fact It’s astonishing to find out that
Why should your customers migrate to your new solution?
Posted by Bob Apollo on Mon 16-Apr-2018 If – like many of the clients I work with – you are an established enterprise software company, it’s likely that your initial