Do your B2B sales & marketers fully understand QOC?
If you’re asking what QOC is, then there is probably an excellent chance that your sales and marketers don’t know either.
It is imperative for a B2B sales and marketing team to fully understand and utilize these three elements in all of their sales and marketing activities.
OK, to take you out of your inquisitive misery.
QOC stands for Qualifying, Objection handling and Closing.
Even if you and your team did know what these terms meant, I have found in my 40+ years of B2B sales that only a small minority really utilize them to their fullest, in every sales situation.
So, I have decided to put together a video on each of these three terms to help you and your sales and marketing team.