Done right, LinkedIn can be a boon for your prospecting efforts. But it’s best to avoid the feast or famine mentality: diving in and investing six hours a day for a week straight—polishing your profile, asking for recommendations, and connecting to thousands of people—and then sitting back to wait for the leads to come pouring in. Granted, that aggressive mentality may attract some leads, but more than likely, you’ll face a long-term famine.
By treating LinkedIn as a small part of your daily prospecting routine, you’ll likely reap more leads on a regular basis. The best thing is that you only need to invest about 20 minutes a day on LinkedIn to do it right.
Salesforce.com has put together an Infographic which makes it easy to see what these activities are. Here are 10 activities to focus on:
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P.S. – Be sure to “like” and share this infographic, so all of your colleagues, friends and followers can see how easy it is to keep up on Linkedin.