The final reason B2B content marketing fails is not centralizing the control of your content for your website and blog. This falls in line a little bit with
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15 Reasons B2B content marketing fails – #4 Not involving everyone who could contribute.
Engaging B2B content marketing is content that your target audience wants to read, watch or listen to, that helps them get closer to their goals. It is content
15 Reasons B2B Content Marketing Fails #3 – Not making audience relevant content.
What is all this fuss about content marketing? You already have a website, showing everything you sell. Why do you have to keep adding to it? You can