Why B2B Marketing is More Important than Sales in today’s B2B Business World

If you would rather see a video of this post, please GO HERE. Within B2B marketing, there has been a paradigm shift in the way we sell and

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Do Your Business Differentiators really make you different than your competitors?

Research tells us that in order to become a leader in your field, you need to demonstrate your business differentiators, to show how your company is different than

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How to get 10 new B2B leads in 20 days – New webinar.

First off, happy New Year. I hope 2018 is a joyful and successful year for you, your family and your business. Of course, everyone wants success, and as

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Is your B2B business struggling to grow?

If you are struggling to grow your B2B business, whether as a B2B sales person, marketer, owner or executive, then the videos I will be presenting for you,

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B2B Sales are more complex now than ever before – I don’t think so!

‘Those who cannot remember the past are condemned to repeat it.’ (George Santayana – Italian philosopher, essayist, poet, and novelist – 1863 to 1952) I was reading an article recently,

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Why a B2B CXO Buys.

In order to become successful at B2B sales and marketing, you need to eventually get into the ‘C’ suite. You need to be selling to the best B2B

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Are you ignoring your B2B clients?

Here is a tragedy that happens to almost all companies with B2B clients. 66% of clients switch companies because of poor service (Accenture) Most companies start ignoring their

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Why the status quo is your most challenging competitor in B2B Sales, and what to do about it.

What is the status quo, and why do companies stay with it. From Wikipedia – “meaning the existing state of affairs. It is a commonly used form of

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Why B2B Companies Buy – The 5 Reasons

There are 5 reasons B2B companies buy. Every B2B seller needs to know all of these reasons because that is how you develop your value proposition. Most products

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The B2B Pricing Predicament

One of the biggest issues we all run up against is price, especially B2B pricing. We run up against it for many reasons, but two of the biggest

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