B2B Sales – What is your COI – Your Own Cost of Inaction?

B2B Marketing, B2B Sales

I have produced this short video to introduce this article to you. https://maximizebusinessmarketing.com/Video1-COI.mp4 Recently, I put two articles on my blog that have caused a lot of comments

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In B2B Sales: Your Client’s COI (Cost of Inaction) = Your Value Proposition

B2B Marketing, B2B Sales

Watch the video to see how you can relate your clients’ and prospects’ COI to their ROI. If you would prefer to just listen to the broadcast, you

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