Geoffrey Moore first published a book in 1991 called Crossing the Chasm. If you sell anything that is even remotely related to technology, then you have to read
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The easiest business you can get that most B2B companies ignore.
Most B2B companies ignore the easiest business they can deliver to their company. The problem I see, all the time, is that very few B2B companies drive the
How Well Do You Know Your Strategic Accounts?
As a CEO, how often do you visit your Strategic Accounts? Here is an example of what can happen. There is a program on Bravo TV called “Suits”.
How to Sell More to Your Current B2B Clients.
Have you been able to sell more to your current customer base? Are you losing sales from your current B2B customer base? Are you losing any of your