Why You Need a B2B Marketing Plan

I love this quote by Yogi Berra, the ex-Yankee catcher. “If you don’t know where you’re going, you’ll end up someplace else” Most B2B executives, I talk to,

Read More

Why you need a B2B Strategic marketing plan

Before you do anything else before the New Year, you need to sit down with your executive team, especially your sales and marketing team, and devise a marketing

Read More