BUILDING A STRATEGIC RELATIONSHIP MANAGEMENT PROGRAM WITH YOUR CLIENTS
We want to help you navigate the strategic relationship management maze of strategy, people, process and technology. We recognize each individual, every client team, each company and every management team, is in a different space regarding strategic relationship development and management.
In most organizations, the train has left the station. It is not reasonable, nor practical, to start with a clean sheet of paper to design and build the perfect program. You have already made investments. We believe in helping you maximize your investments and focus on what makes sense. Every solution we deliver is unique, customized an aligned exactly to your organization’s needs, goals, and strategies.
Our focus is on executable results. We have lived the journey. We have been national and global client relationship executives. We have successfully designed, developed and deployed, global strategic relationships management programs (including sales tools support tools bracket).
Our soul for focus is on the power of relationships… Helping our clients increase revenue by identifying, developing and managing profitable and trusting relationships.
Your clients have a lot to say about how to build trust-based relationships. They help you focus your resources and investments to create a win-win for both you and your most important clients. We have found that an outside-in approach, that begins with your clients, better aligns with the requirements of your clients, is far more efficient and yields significant financial benefits. We help bring that knowledge and years of lessons learned into your organization.
In the following pages we share high level overviews of our capabilities, values and differentiators. We also invite you to visit our website for more details. We believe in relationships. Therefore, we know you aren’t likely to make a decision solely based on a booklet or website. Call us. Let’s find time to meet and get to know one another, learn more about each other period we invest in our climates.
CORPORATE STRATEGY – BUILDING A CLIENT CENTRIC ORGANIZATION
We have a specialized approach to help you create a client centric strategy for your organization. Based on our extensive experience in strategic planning, strategic relationship management, executive coaching and facilitation, we help you build a practical prioritize an executable corporate strategy that focuses on growth, relationship development, and client loyalty.
Why should you use Maximize Business Marketing?
We help you build a strategy from the outside in. We believe the best way to build a client centric organization is to listen to what your clients tell you. We provide best practice, success stories and lessons learned, for a client centric organization. We use a proven interview process to better understand your organizations strengths, weaknesses, key differentiators, an opportunities from your clients’ perspective.
• We bring you an unbiased assessment an insight into your current client landscape and relationships.
• We bring you SuccessFactors best practices and extensive expertise in strategic relationship management, an important driver of your client centric strategy.
• Our combined experience in strategic planning spans many industries, including; Financial services, government, health care, consulting, technology, telecommunications and other professional services industries.
• We have a flexible and practical facilitation style that embraces your culture and values, and drives you towards results.
What can you expect from the strategy approach we use?
• An unbiased assessment an insight into the relationship [a health check] with your important clients [strengths, weaknesses, what is working well in opportunities for improving relationship].
• Key points that differentiate you from competition.
• key factors that your clients find important in developing A trusting relationship.
• Key criteria for developing a client centric organization.
• identified and defined business issues, overall goals, application of business integration and synergies, and invest priorities that will drive toward a successful client centric organization.
• Balance between strategic and tactical executable action plans
• Prioritized areas for investments – time and resources
How will your clients benefit?
A demonstrated understanding and commitment that you value the relationship are interested in their input.
• an opportunity, within a comfortable environment, to express their views for mutually growing the relationship.
• Amor coordinated approach to understanding their needs and business issues.
• increased trusting relationship with your clients.
What will the Maximize Business Marketing do?
• Provide best practices, success stories and lessons learn, for client interviews in creating a client centric organization.
• Analyze and summarize interview results, trends and insights.
• facilitate the strategy creation sessions.
• make recommendations for continued relationship development and implementing strategy
• drive toward creating both tactical and strategic action plans.
What will you do?
• Help us understand your vision, values, and philosophy for maintaining an expanding client relationships.
• identify the important clients that you want to focus on in the interview process let us interview your key personnel, who impact your important client relationships, to understand from your company’s perspective perceived strengths, weaknesses and differentiators.
• identify leadership and management team members for the strategy creation.
Where do we start?
We work with you to select the clients that make the most sense to interview as input into the strategy development process. Subsequently, we will work with you to define your present and desired future states, your values, barriers to reaching the future state, and initiatives to overcome those barriers.